FMCG

Indian FMCG is the fourth-largest sector in the economy and one of the most structurally complex to manage. A brand at ₹500 Cr revenue might ship through 3,000 distributors, operate across 25 states, cover 50,000 retail outlets through a field force of 400 sales officers, and simultaneously run modern trade partnerships with DMart, Reliance Smart, and Big Bazaar while building a D2C direct channel. Each of these routes to market generates data in a different system, on a different cadence, and with a different level of reliability.

The distribution reach has scaled. The decision infrastructure behind it has not.